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Creating a Strategy for Social Media

Posted September 2, 2010 in Business Technology & Digital Transformation Strategies, Business Technology & Digital Transformation Strategies

Just a few years ago, many companies were trying to avoid deploying any social media applications. The turnaround has been astonishing; just about everyone has now jumped on the social media bandwagon. Now the questions relate to ROI and TCO -- and, ultimately, the business value of social media. The Luddites lost the battle.

About The Author
Steve Andriole
Dr. Stephen J. Andriole is a Fellow with Cutter Consortium’s Business Technology & Digital Transformation Strategies and Data Analytics & Digital Technologies practices and the Thomas G. Labrecque Professor of Business Technology at Villanova University. His specialty areas include digital transformation, emerging technology trends, cloud computing, social media, technology due diligence, software IP valuation, business technology… Read More
Vincent Schiavone
Vincent J. Schiavone is a former Cutter Consortium Senior Consultant. He is also Managing Partner and cofounder of The Acentio Group. A 25-year technology industry veteran, Vincent has extensive operating, technology strategy, business development and marketing experience. Previously, Vincent founded the ePrivacy Group, LLC, a privacy consulting and services company and trusted email technology incubator. At ePrivacy Group Vincent lead the… Read More
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