Creating a Strategy for Social Media

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Creating a Strategy for Social Media

Advisor
Posted September 2, 2010 in Business Technology & Digital Transformation Strategies


Just a few years ago, many companies were trying to avoid deploying any social media applications. The turnaround has been astonishing; just about everyone has now jumped on the social media bandwagon. Now the questions relate to ROI and TCO -- and, ultimately, the business value of social media. The Luddites lost the battle.