Executive Update

Educate and Communicate -- Over and Over Again: Why You Need Journalists, Lobbyists, and Marketers on Your Technology Teams

Posted May 19, 2011 | Leadership | Leadership |

While we're all busy doing technology, it's essential we understand -- and communicate -- what we're doing. The need for education and communication has never been greater, especially from the uninitiated, cynical, and happily ignorant.

About The Author
Steve Andriole
Stephen J. Andriole is a Fellow with Cutter Consortium, a member of Arthur D. Little's AMP open consulting network, and the Thomas G. Labrecque Professor of Business Technology at Villanova University. His specialty areas include digital transformation, emerging technology trends, cloud computing, social media, technology due diligence, software IP valuation, business technology strategy, business technology management, technology governance,… Read More
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