IS Executives: Organizational Focus, Customer Creativity, and Supplier Relationships

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IS Executives: Organizational Focus, Customer Creativity, and Supplier Relationships

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Posted July 31, 2008 in Business Technology & Digital Transformation Strategies Cutter Benchmark Review


Like marketing, the IS function in organizations can be viewed as a "boundary spanner"1 -- a function that attempts to influence external environmental elements and processes -- since boundary spanning primarily concerns the exchange of information.2 The IS function deals with users within its home organization (or perhaps more correctly, its internal customers), and, increasingly, nowadays it also crosses organizational boundaries to interface with the enterprise’s external customers by means of dat