Formulating and Implementing a Customer-Centric Strategy

Executive Report

Formulating and Implementing a Customer-Centric Strategy

Posted April 30, 2001 | Leadership |

CRM IMPLEMENTATION DIFFICULTIES

Recently, the high failure rates of customer relationship management (CRM) technology implementation have gotten a lot of coverage. Some sources cite failure rates as high as 70% in CRM system implementation. Even after successful technology implementation, CRM systems do not necessarily deliver the promised business benefits.

About The Author

Ram Reddy

Ram Reddy most recently served as Vice President for IT Strategy and Projects at Jacobs Engineering Corporation (JEC). He was awarded Computerworld’s Premier 100 IT Leaders award in 2015 for helping implement a “follow the sun” IT support model for JEC’s global workforce. Prior to joining JEC, Mr. Reddy held multiple IT leadership positions, including Chief Enterprise Architect and Director of Enterprise Applications at SAIC (a major aerospace/… Read More

Don’t have a login? Make one! It’s free and gives you access to all Cutter research.

	Orlando’s Digital Twin: A High-Fidelity Gateway to Growth & Expansion
	Cometh the Hour: Trust, Purpose & Leadership in Wartime Ukraine
	Corporate Sustainability Strategies: Part II — Aligning Business with Nature Positive Solutions
	Sowing Resilience: Transforming Indian Farms for a Climate-Smart Future
	Corporate Sustainability Strategies: Part II — Aligning Business with Nature Positive Solutions, Opening Statement
	Leveraging Existing Nature Positive Programs for Corporate Sustainability

Formulating and Implementing a Customer-Centric Strategy

CRM IMPLEMENTATION DIFFICULTIES

Subscribe to free newsletters

Contact us