Formula One racing, dominated by Mercedes and Ferrari, has had a curious relationship with the consumer market. Technology pioneered in Formula One (F1), such as paddle shifters, finds its way into conventional cars. Some consumer technology innovations find their way into the pro circuits. The two feed off each other.
Advisor
High-Octane IT: Shades of Formula One, NASCAR
By Vince Kellen
Posted March 25, 2010 | Leadership | Leadership |

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