At one time, the IT Infrastructure Library (ITIL) might have been considered staid. No more. ITIL's latest version 3 (ITIL V3) offers an eye-catching new approach for disciplined, effective IT management. It's attention-getting because the latest iteration of the framework is rooted in the idea that IT is a vehicle of value creation for business when the focus shifts from technologies the IT organization offers and toward business services that it can provision for its customers.