Advisor

MDM Success Through Better Customer Service

Posted March 11, 2008 | Technology | Amplify

For organizations struggling with their master data management (MDM) strategies, underway or planned, the solution for success may not lie in better technical justifications or in more concrete ROI discussions, but in a better customer service and IT marketing strategy.

About The Author
Mark Fung-a-fat
Mark Fung-A-Fat has been working in the IT industry since 1991 and is currently the Director of Software Development for the Massachusetts Medical Society (MMS) and the New England Journal of Medicine. He holds a B.Sc. in computer science and mathematics and an M.Sc. in computer science. Mr. Fung-A-Fat can be reached at mfungafat at mms.org.
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