By the Numbers: Using Social Media Measurement to Drive Results

Posted October 24, 2013 | Technology |

It is a tale told by an idiot, full of sound and fury, signifying nothing.

-- William Shakespeare, Macbeth

About The Author
Jim Love
Jim Love teaches in the master’s program at the University of Waterloo’s Centre for Business Entrepreneurship in Technology. Mr. Love was a founding partner at Performance Advantage, a strategic IT and business consulting boutique focused on outsourcing for the mobile, social, "IT as a service" world. With more than 35 years in business and technology, he has served clients ranging from multinational firms to entrepreneurial startups. Prior to… Read More
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