A SWOT analysis is a tool used for many purposes in business. The acronym stands for strengths, weaknesses, opportunities, and threats. As shown in Figure 1, strengths and weaknesses represent internal factors; opportunities and threats represent external factors. Strengths and opportunities are to be built or maintained; weaknesses and threats are to be eliminated or mitigated.
Executive Update
Outsourcing Evolution: SWOT Assessments
By Sara Cullen
Posted September 30, 2005 | Leadership | Leadership |
About The Author
Dr. Sara Cullen is Managing Director of The Cullen Group, a boutique firm offering consulting, publications, and education regarding commercial agreements, a Fellow at the University of Melbourne, and a Research Associate at the London School of Economics. She was former National Partner at Deloitte in Australia, where she ran the outsourcing consulting division and was the Global Thought Leader for outsourcing.
Dr. Cullen specializes in the… Read More
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