Executive Report

Selling Blades Instead of Razors

Posted June 30, 2006 | Leadership | Leadership | Leadership |

Domain

IT industry

Assertion 152

The current prevailing mechanism of software pricing is doomed; what will ensue is a period of chaos followed by the emergence of a services model in which supplying free or nearly free software is the price of doing business.

About The Author
Tom DeMarco
Tom DeMarco is a Cutter Consortium Fellow. He served on the Editorial Board of Cutter IT Journal (now Amplify) for more than 2 decades. Tom has been a frequent keynoter and moderator at Cutter Summits. Mr. DeMarco is a principal of the Atlantic Systems Guild. He was the winner of the 1986 Warnier Prize for "lifetime contribution to the field of computing" and the 1999 Wayne Stevens Prize for "contribution to software methods." His best-selling… Read More
Cutter Business Technology Council
The Cutter Business Technology Council identifies emerging trends in digital technology, and in the marketplace. Its members, business and IT specialists whose ideas have become important building blocks of today's digitally-connected global economy, offer the advantage of experience, eloquence, independence, and prescience in their Council Opinions and onsite in your enterprise.
Cutter Business Technology Council
The Cutter Business Technology Council identifies emerging trends in digital technology, and in the marketplace. Its members, business and IT specialists whose ideas have become important building blocks of today's digitally-connected global economy, offer the advantage of experience, eloquence, independence, and prescience in their Council Opinions and onsite in your enterprise.
Cutter Business Technology Council
The Cutter Business Technology Council identifies emerging trends in digital technology, and in the marketplace. Its members, business and IT specialists whose ideas have become important building blocks of today's digitally-connected global economy, offer the advantage of experience, eloquence, independence, and prescience in their Council Opinions and onsite in your enterprise.
Don’t have a login? Make one! It’s free and gives you access to all Cutter research.