Trends

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Posted August 31, 1999 | Technology |

TRENDS

Quadstone Decisionhouse Increases Profitability of C&A's Database Marketing Program

C&A, Europe's number one fashion retailer, reports it has experienced a significant increase in direct mail response and profitability since implementing Decisionhouse, Quadstone's customer behavior modeling software.

About The Author

Curt Hall

Curt Hall is a Cutter Expert and a member of Arthur D. Little’s open consulting network. He has extensive experience as an IT analyst covering technology and application development trends, markets, software, and services. Mr. Hall's expertise includes artificial intelligence (AI), machine learning (ML), intelligent process automation (IPA), natural language processing (NLP) and conversational computing, blockchain for business, and customer… Read More

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Trends

TRENDS

Quadstone Decisionhouse Increases Profitability of C&A's Database Marketing Program

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