There is new interest in an old standard to improve IT management performance. The Information Technology Infrastructure Library (ITIL) is well known in name, if not as much in usage. While we hoist our glasses in recognition of the noble intentions of organizations that seek an internal transformation through ITIL, bountiful good means bountiful change. Some organizations might lose the institutional endurance to see through a multi-year ITIL implementation effort when they comprehend the implications of this fact.