During the dot-com craze, it seemed like Web analytics vendors were popping up like weeds. Many of the leading BI vendors at the time quickly moved to jump on the Web analytics bandwagon as well by introducing products designed to support everything from click-stream analysis and online campaign optimization to Web site visitor segmentation and conversion analysis.
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About The Author
Curt Hall is a Cutter Expert and a member of Arthur D. Little’s open consulting network. He has extensive experience as an IT analyst covering technology and application development trends, markets, software, and services. Mr. Hall's expertise includes artificial intelligence (AI), machine learning (ML), intelligent process automation (IPA), natural language processing (NLP) and conversational computing, blockchain for business, and customer… Read More
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