What Are the Limits to Conventional Information Superiority?

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What Are the Limits to Conventional Information Superiority?

Advisor
Posted May 4, 2017 in Business Technology & Digital Transformation Strategies


Richard Veryard

The business value of consumer analytics and big data is not just about what you can discover or infer about the consumer, but how you can use this insight promptly and effectively across multiple touchpoints to create a powerful and truly personalized consumer experience.