| What If Your CRM Strategy Were a Mirage? Part 1: The Inherent Limitations of CRM |
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What If Your CRM Strategy Were a Mirage? Part 2: Customer-Managed Interactions
Posted December 7, 2005 | Leadership | Technology |
About The Author
Gabriele Piccoli is a Fellow with Cutter Consortium, a member of Arthur D. Little's AMP open consulting network, and the Editor Emeritus of Cutter Benchmark Review. Dr. Piccoli is the Edward G. Schlieder Endowed Chair of Information Sciences at Louisiana State University's E.J. Ourso College of Business, and Director of the Digital Data Streams Lab. His consulting, research, and teaching expertise is in strategic information systems and the use… Read More
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