Zen and the Art of the New Social CRM

Executive Summary

Zen and the Art of the New Social CRM

Posted March 31, 2010 | Leadership |

The need has never been greater. The promises are many. A new generation of customer relationship management (CRM) is combining with the promise of Web 2.0 and the promise of social networks. Is this finally the elusive breakthrough that we have been searching for so long to find? Or is it just another case of overpromise and underdeliver?

About The Author

Jim Love

Jim Love teaches in the master’s program at the University of Waterloo’s Centre for Business Entrepreneurship in Technology. Mr. Love was a founding partner at Performance Advantage, a strategic IT and business consulting boutique focused on outsourcing for the mobile, social, "IT as a service" world. With more than 35 years in business and technology, he has served clients ranging from multinational firms to entrepreneurial startups. Prior to… Read More

Don’t have a login? Make one! It’s free and gives you access to all Cutter research.

	Implementing a Predictive Twin for Positive-Energy Districts: Lessons Learned
	Embedding Sustainability into Strategy Execution
	Why AI Projects Fail — and How to Make Them Succeed
	Toward a Virtue-Based Vision of Professional Purpose & Responsibility
	AI Takes Orbit: Transforming Satellite Data into Environmental Action
	Quantum Software Engineering: Past, Present & Future

Zen and the Art of the New Social CRM

Subscribe to free newsletters

Contact us