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IBM Institute

The IBM Institute for Business Value leverages IBM global industry and functional experts to discover emerging trends, business innovations and success patterns.

More From Author

  • Redefining Boundaries: Insights from the IBM Global C-suite Study
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Chinese Wall: An Information Security Approach
Managing Customer Relationships: Challenging Some Old Assumptions May Usher in the Future
The Key to Getting to Your Customers Is to Get Beyond Yourself
The Changing Face of Marketing: Understanding How Customer-Managed Interactions Fit Alongside CRM and Change Consumer Engagement
New Strategy, Same Goal: Deriving Greater Value from Customer Interactions
Customer-Managed Information and Relationships Survey Data

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