Managing Customer Relationships: Challenging Some Old Assumptions May Usher in the Future

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Managing Customer Relationships: Challenging Some Old Assumptions May Usher in the Future

Posted June 26, 2011 in
In this issue:

"In today's world, is it really possible (or even desirable) to 'own' a customer anymore? How is our present use of IT aiding our relationships with our customers?"

-- Gabriele Piccoli, Editor