"Being good enough is no longer good enough. In contrast, the rewards from getting it exactly right, one segment at a time, have never been higher."
-- Eric K. Clemons, Guest Editor
April 2007
In this issue:- The Long Tail: The Changing Role of Strategy, Systems, and Operations in the Era of the Informed Customer
- Turning the Long Tail on Its Head: Consumer Evolution and Informedness
- Carrying the Long Tail: Elevating Staff Ability to Manage Complexity at the Point of Sale
- Fattening the Long Tail Through Progressive User Adoption
- Fighting Back with the Long Tail: Linking Product and Distribution
March 2007
"Deciding that innovation is a strategic necessity is one thing, but making it happen is another."
-- Claude R. Baudoin, Guest Editor
In this issue:- The IT Innovation Process: Necessity or Oxymoron?
- Extending and Enriching Enterprises’ Innovation Capabilities
- Fostering an Innovation-Supporting Environment
- Open Source Process Definition: Innovating the Innovation Process
- Laying the Foundation for Innovation: A University Model for IT Strategic Planning
- Fostering Innovation from the Ground Up
- The Odd Couple of Creativity and Discipline
February 2007
"For me, the position of CIO is simply the most interesting and challenging job in the business world, and guess what? The job will continue to change and morph in the years ahead, making it more interesting and challenging than ever."
-- Sheleen Quish, Guest Editor