Fighting Back with the Long Tail: Linking Product and Distribution

Posted March 31, 2007 | Leadership | Leadership | Leadership |

AIRLINES, HOTELS HELD HOSTAGE

For a variety of reasons, many travel industry primary service providers (i.e., airlines and hotel chain oper-ators, rather than the various intermediaries that handle bookings) need to rethink their distribution strategy.

About The Author
Bill Brunger
Bill Brunger is former Senior Vice President of Network of Continental Airlines, Inc., a role he had held since August 2003. In this role, he was responsible for developing and implementing the airline's route network, including route planning, scheduling, pricing, revenue management, and the decision support functions related to those disciplines. Previously, Mr. Brunger was Vice President of Distribution Planning and Revenue Decision Support… Read More
Eric Clemons
Dr. Eric K. Clemons is Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. He has been a pioneer in the systematic study of the transformational impacts of information on the strategy and practice of business. His research and teaching interests include strategic uses of information systems, the changes that information technology enables in the competitive balance between new entrants and… Read More
Ed Young
Alan Young
Bob Young
Nathan Young
Kirsti Young
Brett Young
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