Users of technology-based applications, such as e-commerce Web sites, often stop learning and adopting application features at a level well below the full capabilities of the product. Adoption usually plateaus at a point where the user has achieved minimum adoption criteria and the perceived benefit for further adoption seems disproportionate to the perceived effort or risk to realize that benefit.
Fattening the Long Tail Through Progressive User Adoption
Posted March 31, 2007 | Leadership | Leadership | Leadership |
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