"If we accept that SOA is the royal road to better alignment between business and IT, we must face the question: exactly how will this alignment come about?"
-- Tom Welsh, Guest Editor
May 2007
"There is a lack of easy-to-access war stories about how agility works in areas outside the traditional domains of agile projects. Yet reports from real projects are exactly what managers need to decide whether they want to use agility beyond the well-trodden paths."
-- Jens Coldewey, Guest Editor
April 2007
"Being good enough is no longer good enough. In contrast, the rewards from getting it exactly right, one segment at a time, have never been higher."
-- Eric K. Clemons, Guest Editor
In this issue:- The Long Tail: The Changing Role of Strategy, Systems, and Operations in the Era of the Informed Customer
- Turning the Long Tail on Its Head: Consumer Evolution and Informedness
- Carrying the Long Tail: Elevating Staff Ability to Manage Complexity at the Point of Sale
- Fattening the Long Tail Through Progressive User Adoption
- Fighting Back with the Long Tail: Linking Product and Distribution