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Insight
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Analytic Marketing Integration
Despite all the coverage and discussion of marketing automation software and CRM "analytics," mainstream IT analysts and advisors are missing a very subtle point.
Decisions, decisions. Should we disclose it or should we hide it? If we disclose it, our reputation might be hurt. Then we might risk losing business. Our customers might avoid us or turn to someone else for their needs. On the other hand, if we hide it, we might be able to fix the problem before anyone is the wiser. Then life will return as if nothing happened.
For more on burnout, see the December 2002 issue of Cutter IT Journal, available from Cutter Consortium at +1 781 641 9876, fax +1 781 648 1950, or e-mail service@cutt
In a recent study by Cutter Consortium, 24% of respondents reported that they think their organization believes software risk management is very useful and effective, 46% think that it is somewhat useful or effective, 14% think that it is not very useful or effective, and 16% say that their organization has not yet made a determination about the usefulness of software risk management.
For more on software development outsourcing, see the October 2002 issue of Cutter Benchmark Review, available from Cutter Consortium at +1 781 641 9876, fax +1 781 648 1950, e-mail