The only thing you can be sure of when speaking to someone else about SRM is that he or she will think it's something different than what you mean. This leads to our first trap in Part I of this two-part Executive Update series on SRM tricks and traps at the conceptual level. What is the purpose of SRM? Is it to have good relationships? To collect data? To foster innovation?
November 3, 2014 | Authored By: Sara Cullen