In my previous Advisor ("The Architecture of the Customer Experience, Part 1," 2 January 2008), I produced the beginnings of an ontology that is useful for thinking about how customers interact with firms.
Advisor
EAD: The Architecture of the Customer Experience, Part 2
By Vince Kellen
Posted January 23, 2008 | Leadership |
About The Author
Vince Kellen is a Fellow of Cutter Consortium, a member of Arthur D. Little's AMP open consulting network, and a frequent Summit speaker. He is currently CIO at the University of California San Diego (UCSD), a member of UCSD’s Chancellor's Cabinet, and Vice Chancellor and CFO of the UCSD senior management team. Dr. Kellen brings a rare combination of academic, business, and IT strategy experience to his role, with a focus on strategic… Read More
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