In my last Advisor (see "EAD: The Architecture of the Customer Experience, Part 4," 2 April 2008), I discussed the interviewing approach we use to break down and cluster into a set of experiences the many interactions customers have with companies.
Advisor
EAD: The Architecture of the Customer Experience, Part 5
By Vince Kellen
Posted May 6, 2008 | Leadership |
About The Author
Vince Kellen is a Fellow of Cutter Consortium, a member of Arthur D. Little's AMP open consulting network, and a frequent Summit speaker. He is currently CIO at the University of California San Diego (UCSD), a member of UCSD’s Chancellor's Cabinet, and Vice Chancellor and CFO of the UCSD senior management team. Dr. Kellen brings a rare combination of academic, business, and IT strategy experience to his role, with a focus on strategic… Read More
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