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Better CX Via Customer Journey Mapping Tools and Service Blueprints

Posted December 3, 2019 in Data Analytics & Digital Technologies
Customer Journey Mapping Tools

Two major challenges hindering organizations from successfully implementing their customer experience (CX) management initiatives include difficulty defining and mapping just what the customer journey/experience should be and an inability to provide a seamless CX across their different channels. To tackle these issues, organizations are adopting customer journey mapping tools and service blueprints — two different but complementary practices.

About The Author
Curt Hall
Curt Hall is a Senior Consultant with Cutter Consortium’s Data Analytics & Digital Technologies and Business & Enterprise Architecture practices. He has extensive experience as an IT analyst covering technology trends, application development trends, markets, software, and services. Mr. Hall's expertise includes artificial intelligence (AI), cognitive systems, machine learning (ML), conversational computing, and advanced analytics. He… Read More
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