Better CX Via Customer Journey Mapping Tools and Service Blueprints

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Better CX Via Customer Journey Mapping Tools and Service Blueprints

Advisor
Posted December 3, 2019 in Data Analytics & Digital Technologies


Customer Journey Mapping Tools

Two major challenges hindering organizations from successfully implementing their customer experience (CX) management initiatives include difficulty defining and mapping just what the customer journey/experience should be and an inability to provide a seamless CX across their different channels. To tackle these issues, organizations are adopting customer journey mapping tools and service blueprints — two different but complementary practices.