Organizations have known for decades that their operational systems contain mountains of untapped knowledge about their customers and about their businesses, which could significantly enhance their relationship with their customers.
BI and CRM: Critical Success Factors for Achieving Customer Intimacy: Introduction
By Larissa Moss
Posted October 31, 2001 | |
About The Author
Larissa T. Moss is a Senior Consultant Emeritus with Cutter’s Data Analytics & Digital Technologies practice. She is also founder and president of Method Focus Inc., a company specializing in enterprise data warehousing (EDW) and business intelligence (BI). She has over 30 years of IT experience, and for over 20 years, her focus has been on data management, project and program management, and methodologies. She speaks regularly at… Read More
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