Advisor

In Business Process Analytics, Prescriptive Rises to the Top

Posted August 8, 2018 | Technology |
Data Analytics & Digital Technologies

Traditional analytics is generally restricted to merely providing a better understanding of historical data or predicting future business outcomes. Consequently, the potential of traditional analytical processes is limited as they only offer insights and patterns based on data provided but they lack the ability to offer or make business recommendations. Prescriptive analytics, however, is substantially different and more powerful because it allows businesses to not only make predictions but also suggests an optimal solution.

About The Author
Santhosh Kumar Ravindran
Santhosh Kumar Ravindran is pursuing a master’s degree in information science and technology at the Missouri University of Science and Technology, working on research in cybersecurity. Previously, he was a software developer intern at Boeing Company and an iOS software engineer at Zoho Corporation. At Boeing, Mr. Ravindran developed a Web service testing application on the Windows platform and worked on data science projects with Boeing’s … Read More
Fiona Nah
Fiona Fui-Hoon Nah is Professor in Business and Information Technology at the Missouri University of Science & Technology, where she earned a Faculty Research Award in 2018. Her research interests include human-computer interaction, business analytics, machine learning, neuro-IS, and usable security. Previously, Dr. Nah was a faculty member at Purdue University and the University of Nebraska-Lincoln. She is the Editor-in-Chief of AIS… Read More
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