A Case Study in Becoming Ambidextrous

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A Case Study in Becoming Ambidextrous

Advisor
Posted March 20, 2019 in Cutter Business Technology Journal


Hands

This Advisor looks at a company that wanted to add capabilities to continuously drive disruptive new business model innovations. The aim was to add and enhance the organization’s operational experience with emotional connections to customers who were new to the business. It codified this ambition in a set of target values and behavior characteristics, translating them into its corporate language and specific needs.