This Advisor looks at a company that wanted to add capabilities to continuously drive disruptive new business model innovations. The aim was to add and enhance the organization’s operational experience with emotional connections to customers who were new to the business. It codified this ambition in a set of target values and behavior characteristics, translating them into its corporate language and specific needs.
Advisor
A Case Study in Becoming Ambidextrous
Posted March 20, 2019 in Cutter Business Technology Journal
About The Author
Wilhelm Lerner, an Arthur D. Little Partner, focuses on strategy and organization development as well as marketing, customer, and sales excellence to accelerate growth and transformation at the corporate and business unit level. Mr. Lerner has served cross-sector clients with a focus on the consumer, construction, and manufacturing industries. He is passionate about helping clients build game-changing strategies and identify sustainable sources… Read More
Marten Zieris is a Senior Consultant with Cutter Consortium, Principal at Arthur D. Little (ADL), member of ADL’s Strategy and Organization practice in Central Europe, and member of ADL’s Global Organization & Transformation Competence Center. Mr. Zieris has extensive expertise in helping clients in multiple industries to reshape and optimize their operating models. His track record covers all dimensions to holistically address… Read More
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