The Challenges of Aligning R&D: The Purpose-Driven Approach

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The Challenges of Aligning R&D: The Purpose-Driven Approach

Advisor
Posted June 6, 2019 in Business Technology & Digital Transformation Strategies


Aligning R&D

The CTOs of global industrial and manufacturing groups with technology-intensive products and services will tell you that despite the undeniable importance of startups and other external innovation ecosystem partners, internal R&D still needs to be at the core of the innovation effort. External parties are usually unable to make the necessary resource investments for long-term, core R&D. Moreover, maintain­ing leading competencies in core technology areas is usually vital to sustaining competitive advantage. However, there are multiple challenges in the traditional way of aligning R&D strategy and program activities.