Connecting IT and Business Value Through the Balanced Scorecard

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Connecting IT and Business Value Through the Balanced Scorecard

Posted June 30, 2007 in Business Technology & Digital Transformation Strategies

INSTEAD OF "ISN'T IT ENOUGH?" IT SHOULD BE "IS IT ENOUGH?"

Nicholas Carr's "Does IT Matter?" asks the question, "Isn't it enough for IT to enable companies to operate more efficiently or deliver better services, to reduce costs or heighten customer satisfaction?" [1]. This question is an infrastructure question. Carr suggests that investments in IT have "gone to waste" after the collapse of the Internet bubble.