All of the benefits that arise from a company adopting social media as a means to better communicate with customers, partners, and, yes, even competitors hold true within the firm, inside the firewall. A business is a network of conversations within the firewall, and providing blogs as a way for people to better conduct those conversations can be a great way to support or foster them.
Advisor
Dark Blogs: Make Sure the Force Is With You
By Stowe Boyd
Posted November 30, 2006 | Leadership | Leadership |
About The Author
Futurist, researcher, and writer. Stowe Boyd leads Work Futures, an exploration of critical themes of the ecology of work, and the anthropology of the future. He coined the terms “hashtag,” “social tools,” “work management,” and “publicy.”
Mr. Boyd has worked with dozens of companies in the past decades, including Microsoft, Google, IBM, and many startups. Earlier, he was a computer science researcher/educator, led a software startup, and… Read More
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