Article

Data Doesn’t Matter. Time Matters.

Posted March 9, 2017 | Technology | Amplify

It is a common belief that big data and real-time data analytics help organizations to improve their compet­itiveness. Indeed, studies and publications tend to present examples of successful application of big data technologies in companies. There is much less emphasis on companies that have encountered difficulties in adapting big data solutions. The goal of this article is to identify the necessary conditions for gaining business value from data. I argue that neither data itself nor advanced analytical tools produce meaningful value. The key issue is to connect data analysis with a specific business context and to do it quickly. I conclude the article with a model that identifies the big data capa­bilities needed to achieve this goal.

About The Author
Mariusz Rafalo
Mariusz Rafalo is Cofounder and Partner at Sorigo, a Warsaw-based IT solutions provider. For the last 15 years, he has been working in IT consulting for the largest companies in Poland. During that time, he has delivered many projects related to data integration, storage, and analysis. He holds a master’s degree in econometrics and is currently preparing his PhD thesis. He is a lecturer at the Warsaw School of Economics and the Warsaw University… Read More
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