Executive Update

Debriefing the Winner and Loser After a Bidding Process: Generating Goodwill and Future Success

Posted December 30, 2008 | Leadership | Leadership | Leadership |

This Executive Update looks at debriefing the bidders after a competitive bidding process has closed. This is often treated as an optional process -- and is usually one to be avoided. However, if done well, with the right intent, it is a valuable exercise for all bidders (unsuccessful and successful) and can also create support for your future bidding opportunities.

About The Author
Sara Cullen
Dr. Sara Cullen is Managing Director of The Cullen Group, a boutique firm offering consulting, publications, and education regarding commercial agreements, a Fellow at the University of Melbourne, and a Research Associate at the London School of Economics. She was former National Partner at Deloitte in Australia, where she ran the outsourcing consulting division and was the Global Thought Leader for outsourcing. Dr. Cullen specializes in the… Read More
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