Dave Martin, Tony Ponton, and Kim Ballestrin explain that humans crave certainty, and we desperately want to be right the first time. They argue that trying to be “right” can lead us astray in highly complex environments. Thus, we must become comfortable with ambiguity, especially with the notion of arriving at a partially correct decision. Next, we need to select the appropriate measures to track our progress. Are we on the right track or not? Once we have additional information, we can adapt our decision and refine our course of action. This iterative process serves us well in complex situations for which our predictive powers are simply far too limited.
Don’t have a login? Make one! It’s free and gives you access to all Cutter research.
Member/Guest loginForgot your password?