Driving the Mobile Data Experience: Meet Customers Where They Are

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Driving the Mobile Data Experience: Meet Customers Where They Are

Posted March 29, 2012 in




In this issue:

While smartphones have become ubiquitous and mobile consumers have downloaded more than 28 billion apps from Apple's App Store and Google's Android Market,1 many businesses around the globe are lagging behind -- slow to adopt the use of smartphones and even slower still to embrace a fully integrated mobile strategy.