The idea for this issue of CBR came about in part as a reaction to the constant call for innovation barraging IT shops all over the globe. It is fine to suggest, as I did in one of my recent editorials, that innovation is the ticket and that you need to set up your IT shop to deliver new products, services, and value propositions. But if we are going to put our money where our mouth is, we need to follow up with some tangible guidelines about how to do it.