Advisor

Economics 101 and Social Media Strategies, Part I: Diminishing Marginal Utility

Posted March 2, 2010 in Cutter Business Technology Journal

Perhaps because it is so new, social media could be one of the least understood emerging technologies around. In this three-part series of Advisors, I will apply three tried-and-true economic principles to this rapidly evolving medium:

About The Author
Phil Simon
Phil Simon is an independent technology consultant and a dynamic public speaker for hire. He focuses on the intersection of business and technology. Phil is the author of two books: Why New Systems Fail and The Next Wave of Technologies. He maintains a blog, writes for a number of technology media outlets, and hosts the podcast Technology Today. In 2002, after six years of related corporate experience, he started his company with the intent of… Read More
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