Economics 101 and Social Media Strategies, Part I: Diminishing Marginal Utility

Posted March 2, 2010 | | Amplify

Perhaps because it is so new, social media could be one of the least understood emerging technologies around. In this three-part series of Advisors, I will apply three tried-and-true economic principles to this rapidly evolving medium:

About The Author
Phil Simon is an independent technology consultant and a dynamic public speaker for hire. He focuses on the intersection of business and technology. Phil is the author of two books: Why New Systems Fail and The Next Wave of Technologies. He maintains a blog, writes for a number of technology media outlets, and hosts the podcast Technology Today. In 2002, after six years of related corporate experience, he started his company with the intent of… Read More
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