Much has been made about the need for companies to obtain a complete, "360-degree" view of their customer data (i.e., to be able to access, integrate, and analyze pertinent data across their most important customer channels) in order to apply customer relationship management (CRM) across the organization.
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About The Author
Curt Hall is a Cutter Expert and a member of Arthur D. Little’s AMP open consulting network. He has extensive experience as an IT analyst covering technology and application development trends, markets, software, and services. Mr. Hall's expertise includes artificial intelligence (AI), machine learning (ML), intelligent process automation (IPA), natural language processing (NLP) and conversational computing, blockchain for business, and customer… Read More
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