Empathy-Driven Innovation: Leveraging a Valid "Voice of the Customer" to Implement Technology Solutions That Transform

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Empathy-Driven Innovation: Leveraging a Valid "Voice of the Customer" to Implement Technology Solutions That Transform

Posted July 16, 2014 in Agile Product Management & Software Engineering Excellence, Business Technology & Digital Transformation Strategies

Imagine you are at a networking event filled with experienced IT professionals. In all likelihood, you would probably not need to walk more than three steps before bumping into an IT leader who has had a miserable experience trying to implement one of the major ERP or CRM packages.