Enabling Supernormal Growth into Adjacent Digital Markets

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Enabling Supernormal Growth into Adjacent Digital Markets

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Posted December 17, 2015 in Business Technology & Digital Transformation Strategies Cutter Business Technology Journal

A digital transformation isn't just launching a brand on social media, hosting an electronic storefront, or connecting the enterprise workforce. Nor is it activating big data or analytics to synthesize new differentiators. A digital transformation requires escape from the routine mindset of business strategy to discover adjacent opportunities and strategies that create an asymmetric competitive advantage (i.e., a powerful advantage that denies competitors the use of similar strategies and tactics).