After our initial success activating internal influencers to deliver business benefit, which we discussed in the December 2013 Cutter IT Journal article "People and Data: The Keys to Getting Business Value from Social Media," we have been working to more effectively extend our model to external influencers. Whether the influencer is internal or external, the basic principles are the same. The interaction has to be genuine, valuable for the influencer, and measurable.
Advisor
Engaging and Activating External Influencers
Posted May 13, 2014 | | Amplify
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