The purpose of enterprise decision management (EDM) is to automate (and impart consistency to) the decisions associated with such activities as marketing, product recommendation (i.e., personalization), pricing, workflow management, and compliance. To date, most of EDM coverage has focused on the use of business rules management systems (BRMS) for implementing the decision processing functionality underlying EDM applications.
Advisor
Enhancing Enterprise Decision Management with Analytic Modeling
By Curt Hall
Posted September 12, 2006 | Technology |
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