The Evolution of Social Media Analysis into Social Business Analytics

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The Evolution of Social Media Analysis into Social Business Analytics

Advisor
Posted March 10, 2015 in Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies


An examination of the different types of social media analysis practices helps provide a better understanding of their technical capabilities and where they fit in regard to enterprise social analytics needs, as well as how the application of the technology is evolving. There are essentially three main categories of social media analysis practices: social media monitoring, social media listening, and social business analytics. Each provides for increasingly sophisticated analysis of social media data, and each requires the application of increasingly sophisticated technology.