Executive Summary

Experience Analysis and Design (EAD): Breaking Down and Recomposing the Architecture of the Customer Experience

Posted April 30, 2008 | Leadership |

During the past decade, I have had the chance to work with technologists, brand strategists, business strategists, marketers, salespeople, and creative types on various projects designed to directly or indirectly affect how the firm wins and keeps customers.

About The Author
Vince Kellen
Vince Kellen is a Fellow of Cutter Consortium, a member of Arthur D. Little's AMP open consulting network, and a frequent Summit speaker. He is currently CIO at the University of California San Diego (UCSD), a member of UCSD’s Chancellor's Cabinet, and Vice Chancellor and CFO of the UCSD senior management team. Dr. Kellen brings a rare combination of academic, business, and IT strategy experience to his role, with a focus on strategic… Read More
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