Digital solutions are intelligently and seamlessly wrapping themselves around the complex lives of consumers in a bid to deliver deeply personalized services as and when required. Consumer expectations of the digital world are heightened by the resulting experiences, which ultimately creates further demands on organizations. If we wish to take advantage of this virtuous cycle, we must gaze into the future and consider the complex systems of interactions that will emerge between more demanding humans and smarter technologies.
Executive Update
Fictional Prototyping for Digital Transformation
Posted June 1, 2016 | Leadership | Technology |
About The Author
Dr. Stephen McCarthy is a lecturer in Information Systems, and a co-director of the MSc Business Information and Analytics Systems postgraduate programme in University College Cork, Ireland. He holds a Ph.D. and MBS (Information Systems) degree in the National University of Ireland.
Stephen's research centres on three areas: (i) knowledge sharing in diverse IT teams, (ii) technology adoption and use, and (iii) the societal implications of IT. He… Read More
Simon Woodworth spent 15 years working in the telecom sector for both Ericsson and Motorola in a wide variety of roles, ranging from GSM network customer care in Southeast Asia to commissioning telephone exchanges in places such as Yemen and Siberia. Currently, he is a Lecturer in business information systems at University College Cork (UCC), Ireland, teaching undergraduate courses in Android mobile programming using Java and client/server… Read More
Frederic Adam is Full Professor of Management Information Systems in the Department of Business Information Systems at University College Cork (UCC), Ireland. His research interests focus on decision support systems both in business and the medical field, where he has led several projects aimed at developing decision support artifacts for clinicians. Prof. Adam’s research has appeared in highly ranked scientific journals and books, he regularly… Read More
Paidi O'Raghallaigh is an innovation consultant, a member of the global lecturing panel at the Irish Management Institute, and an Adjunct Professor in innovation at University College Cork (UCC), Ireland. He has more than 25 years’ experience working on innovation and research projects across a range of industries, including healthcare. He has been published in leading academic and practitioner journals. Previously, Dr. O’Raghallaigh was… Read More
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