Big data analytics (BDA) is arguably the hottest information technology phenomenon today. Large and small organizations, in virtually every industry, are enamored with the ability to gather and analyze what would have seemed to be an obscene amount of data only a few years ago. This ability has led to the generation of insights that would not have been possible due to the complexity of the underlying data. As a result, these technologies are reaching the point of being fully diffused throughout public and private organizations worldwide. Even with this broad diffusion, we have only scratched the surface of what organizations can accomplish with analytics.
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Foundational Components of Successful Big Data Analytics
Posted September 20, 2016 | Technology |
About The Author
Donald E. Wynn, Jr., is an Associate Professor in the School of Business Administration at the University of Dayton. He holds a PhD in business administration from the University of Georgia. His research appears in journals such as MIS Quarterly, MIS Quarterly Executive, Information Systems Journal, Cutter IT Journal, the Journal of Organizational and End User Computing, Communications of the AIS, and Journal of the Academy of Marketing Science… Read More
Renée M.E. Pratt is an Assistant Professor at the University of Massachusetts Amherst in the Isenberg School of Management in the Operations and Information Management Department. She received her doctorate from Florida State University in management information systems. Dr. Pratt completed research in 2013 on the implementation and post-adoption processes of electronic medical record software under a Fulbright Scholar Grant in Germany. Her… Read More
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