In the Game: Design Concepts and Gamification for CX Management

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In the Game: Design Concepts and Gamification for CX Management

Advisor
Posted October 22, 2019 in Data Analytics & Digital Technologies


Design Concepts and Gamification for CX Management

Currently, organizational interest in adopting game design and gaming techniques to support customer experience (CX) initiatives is limited; however, the concepts are quite applicable to CX practices.