Generating IT Innovations for Emerging Markets

Posted June 30, 2010 | |

WAS I COCKY OR IGNORANT OR BOTH?

Many of us have a very simple view of the world: "The rest of the world is just like our world." I have to confess that I was in this viewpoint category for many years. I'm not saying that I thought everyone was middle class. I knew some people were poorer and some people were richer, some were sicker and some were healthier. In general, though, I believed that the world operated by the same set of rules. I was very wrong.

About The Author
David Croslin
David Croslin is the author of "Innovate the Future: A Radical New Approach to IT Innovation" and President of Innovate the Future. He is the former Chief Technologist at HP and Chief Product Architect at Verizon Business. Mr. Croslin can be reached at david@innovatethefuture.com.
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